Today’s music festival landscape is very treacherous. It’s littered with the abandoned social media pages of festivals that have long since been put out to pasture. Today’s music festivals are mostly all organized under one of the major promotional groups like Insomniac or AEG Presents or Made Events. For a brand new festival to be launched it takes a lot of guts, good planning, and a stellar lineup. Many never make it the 2nd year or have major problems in the first few years. Chicago‘s ARC Music Festival totally stuck the landing, exceeding all expectations. Sure the production might be a little better at Electric Zoo, but that’s a festival with longstanding corporate backing and years of experience in the same venue. The fact that it was the first year of this festival makes the whole thing even more astounding. This festival is here to stay.
